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Where we share news, ideas and our thinking about all things related to research, voice, chatbots and AI in market research.

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Being There with a Bot

Being There with a Bot

New ways of communicating, like social media and voice research bring new opportunities for creatively conducting research with a range of different audiences.

No barrier to participation in chat vs online surveys

No barrier to participation in chat vs online surveys

In our Research Society conference paper ‘Robot Wars’, we set out to measure how people respond to identical research questions asked via chat, voice and a traditional online survey. We were interested to see how members of Lewers online community, PurplePatch, are...

The Never Ending Story

The Never Ending Story

An always on issues monitor can uncover how your target’s attitudes and behaviours are changing over time for around the cost of four group discussions.

How well is your team doing working from home?

How well is your team doing working from home?

A few weeks ago, without much warning or time to prepare we suddenly found ourselves having to work from home due to social isolation restrictions put in place to limit the spread of Covid-19. It immediately raised a number of challenges for organisations and their...

Voice-first market research is here

Voice-first market research is here

Conversational research specifically designed for Google Home and and other digital assistants is a new and powerful tool available to market researchers to uncover in-the-moment insight into consumer behaviour.