Expression analysis and emotional analysis are two different things. see what we mean by both of these terms as it applies to ad testing.
Our favourite artificial intelligence tools when it comes to analysing conversations at scalel – sentiment and entity detection and how we use this in our ad testing chatbot.
New ways of communicating, like social media and voice research bring new opportunities for creatively conducting research with a range of different audiences.
6 practical tips to get great insight from a webite survey that your customers will want to complete.
In our Research Society conference paper ‘Robot Wars’, we set out to measure how people respond to identical research questions asked via chat, voice and a traditional online survey. We were interested to see how members of Lewers online community, PurplePatch, are...
A quick introduction to emotion detection technology applied through our ad testing chat bot.
A few weeks ago, without much warning or time to prepare we suddenly found ourselves having to work from home due to social isolation restrictions put in place to limit the spread of Covid-19. It immediately raised a number of challenges for organisations and their...
What is chat based market research and when is it a good idea to choose this methodology over voice research or other methods like surveys and focus groups?
Conversational research specifically designed for Google Home and and other digital assistants is a new and powerful tool available to market researchers to uncover in-the-moment insight into consumer behaviour.
With the closing of the decade, it seems like a good time to stop and think about where we are as an industry and where we are headed in the years ahead. Here are our views reflecting 9 trends that we see gaining speed in the market research and insights industry....