Our Blog
Where we share news, ideas and our thinking about all things related to research, voice, chatbots and AI in market research.
What is expression analysis?
Expression analysis and emotional analysis are two different things. see what we mean by both of these terms as it applies to ad testing.
Sentiment detection in survey analysis
Our favourite artificial intelligence tools when it comes to analysing conversations at scalel – sentiment and entity detection and how we use this in our ad testing chatbot.
Being There with a Bot
New ways of communicating, like social media and voice research bring new opportunities for creatively conducting research with a range of different audiences.
Six things you can do to get your customers to take your online survey
6 practical tips to get great insight from a webite survey that your customers will want to complete.
No barrier to participation in chat vs online surveys
In our Research Society conference paper ‘Robot Wars’, we set out to measure how people respond to identical research questions asked via chat, voice and a traditional online survey. We were interested to see how members of Lewers online community, PurplePatch, are...
The Never Ending Story
An always on issues monitor can uncover how your target’s attitudes and behaviours are changing over time for around the cost of four group discussions.
Emotion detection in ad research
A quick introduction to emotion detection technology applied through our ad testing chat bot.
How well is your team doing working from home?
A few weeks ago, without much warning or time to prepare we suddenly found ourselves having to work from home due to social isolation restrictions put in place to limit the spread of Covid-19. It immediately raised a number of challenges for organisations and their...
The Seven Benefits of Chat-Based Research
What is chat based market research and when is it a good idea to choose this methodology over voice research or other methods like surveys and focus groups?
Voice-first market research is here
Conversational research specifically designed for Google Home and and other digital assistants is a new and powerful tool available to market researchers to uncover in-the-moment insight into consumer behaviour.
2020 Vision: Predictions for research in the coming decade
With the closing of the decade, it seems like a good time to stop and think about where we are as an industry and where we are headed in the years ahead. Here are our views reflecting 9 trends that we see gaining speed in the market research and insights industry....