Sentiment detection in survey analysis

Sentiment detection is one of the simplest, most accurate and powerful AI tools available to researchers, in particular to our ability to conduct qualitative research at scale. We use sentiment in three ways: To look at the sentiment of an entire comment –...
Emotion detection in ad research

Emotion detection in ad research

Our emotion detection works by accessing a participant’s camera while they watch an ad and measuring their reaction whilst the ad plays. We measure for 6 emotions: surprise, angry, disgusted, happy, fearful, sad. Here is why we developed this technology in this...