Sentiment detection in survey analysis

Sentiment detection is one of the simplest, most accurate and powerful AI tools available to researchers, in particular to our ability to conduct qualitative research at scale. We use sentiment in three ways: To look at the sentiment of an entire comment –...
Emotion detection in ad research

Emotion detection in ad research

Our emotion detection works by accessing a participant’s camera while they watch an ad and measuring their reaction whilst the ad plays. We measure for 6 emotions: surprise, angry, disgusted, happy, fearful, sad. Here is why we developed this technology in this...
The Seven Benefits of Chat-Based Research

The Seven Benefits of Chat-Based Research

As an agency that specialises in chat and voice-based research, a key question we come across is when to use chat and when to use voice. In this post we will outline what we see as the key benefits of chat-based research as compared to voice, as well as compared to...
Voice-first market research is here

Voice-first market research is here

Six reasons why the Google Assistant might be a useful tool in your toolkit Here are two things you should know about me: Firstly, I have been a qualitative researcher for 25 years and much of this time I’ve spent sitting at people’s kitchen benches,...