This is our expression capture tool in action. It uses the a respondent’s camera to capture expression whilst they watch a video – usually a TV commercial but it can be any video of any length. As you can see it uses AI to capture an expression in real...
In our Research Society conference paper ‘Robot Wars’, we set out to measure how people respond to identical research questions asked via chat, voice and a traditional online survey. We were interested to see how members of Lewers online community, PurplePatch, are...
With the closing of the decade, it seems like a good time to stop and think about where we are as an industry and where we are headed in the years ahead. Here are our views reflecting 9 trends that we see gaining speed in the market research and insights industry....
