This is our expression capture tool in action. It uses the a respondent’s camera to capture expression whilst they watch a video – usually a TV commercial but it can be any video of any length. As you can see it uses AI to capture an expression in real...
Bots are changing the market research landscape, in the way we think about what questions can be asked, of whom, and how often. Tracking studies are often the cornerstone of large insights departments – critical to measuring how a brand is performing in relation to...