This is our expression capture tool in action. It uses the a respondent’s camera to capture expression whilst they watch a video – usually a TV commercial but it can be any video of any length. As you can see it uses AI to capture an expression in real...
Our emotion detection works by accessing a participant’s camera while they watch an ad and measuring their reaction whilst the ad plays. We measure for 6 emotions: surprise, angry, disgusted, happy, fearful, sad. Here is why we developed this technology in this...
