You have customers, and visitors to a website, and you’d like to ask them questions. Perhaps you are wanting to profile them, or understand what they are hoping to find on the website. You may be looking to understand the user journey and what role your website...
In our Research Society conference paper ‘Robot Wars’, we set out to measure how people respond to identical research questions asked via chat, voice and a traditional online survey. We were interested to see how members of Lewers online community, PurplePatch, are...
With the closing of the decade, it seems like a good time to stop and think about where we are as an industry and where we are headed in the years ahead. Here are our views reflecting 9 trends that we see gaining speed in the market research and insights industry....
