You have customers, and visitors to a website, and you’d like to ask them questions. Perhaps you are wanting to profile them, or understand what they are hoping to find on the website. You may be looking to understand the user journey and what role your website...
This is our expression capture tool in action. It uses the a respondent’s camera to capture expression whilst they watch a video – usually a TV commercial but it can be any video of any length. As you can see it uses AI to capture an expression in real...
In our Research Society conference paper ‘Robot Wars’, we set out to measure how people respond to identical research questions asked via chat, voice and a traditional online survey. We were interested to see how members of Lewers online community, PurplePatch, are...
Sentiment detection is one of the simplest, most accurate and powerful AI tools available to researchers, in particular to our ability to conduct qualitative research at scale. We use sentiment in three ways: To look at the sentiment of an entire comment –...
Bots are changing the market research landscape, in the way we think about what questions can be asked, of whom, and how often. Tracking studies are often the cornerstone of large insights departments – critical to measuring how a brand is performing in relation to...
