Bots are changing the market research landscape, in the way we think about what questions can be asked, of whom, and how often. Tracking studies are often the cornerstone of large insights departments – critical to measuring how a brand is performing in relation to...
Our emotion detection works by accessing a participant’s camera while they watch an ad and measuring their reaction whilst the ad plays. We measure for 6 emotions: surprise, angry, disgusted, happy, fearful, sad. Here is why we developed this technology in this...
A few weeks ago, without much warning or time to prepare we suddenly found ourselves having to work from home due to social isolation restrictions put in place to limit the spread of Covid-19. It immediately raised a number of challenges for organisations and their...
As an agency that specialises in chat and voice-based research, a key question we come across is when to use chat and when to use voice. In this post we will outline what we see as the key benefits of chat-based research as compared to voice, as well as compared to...
Six reasons why the Google Assistant might be a useful tool in your toolkit Here are two things you should know about me: Firstly, I have been a qualitative researcher for 25 years and much of this time I’ve spent sitting at people’s kitchen benches,...
