You have customers, and visitors to a website, and you’d like to ask them questions. Perhaps you are wanting to profile them, or understand what they are hoping to find on the website. You may be looking to understand the user journey and what role your website...
In our Research Society conference paper ‘Robot Wars’, we set out to measure how people respond to identical research questions asked via chat, voice and a traditional online survey. We were interested to see how members of Lewers online community, PurplePatch, are...
Bots are changing the market research landscape, in the way we think about what questions can be asked, of whom, and how often. Tracking studies are often the cornerstone of large insights departments – critical to measuring how a brand is performing in relation to...
Our emotion detection works by accessing a participant’s camera while they watch an ad and measuring their reaction whilst the ad plays. We measure for 6 emotions: surprise, angry, disgusted, happy, fearful, sad. Here is why we developed this technology in this...
As an agency that specialises in chat and voice-based research, a key question we come across is when to use chat and when to use voice. In this post we will outline what we see as the key benefits of chat-based research as compared to voice, as well as compared to...
